WPPed Cream

Directing • Editing

The key visual for WPP’s annual internal awards, the concept for the hero video revolves around the award itself, revolving.

Working with Amalgam Modelmaking, we assembled a rig of 18 3D-Printed award replicas, attached to motors and submerged in a bath of real double cream.

When shot at 1000fps, a unique and intriguing visual is revealed, a celebration of the creative transformations the awards are given for.