Pie

Motion Identity Development

Designed to take the stress out of taxes, Pie makes doing your taxes easy, by providing all of the necessary tools in one app.

Working with the team at Output I developed a motion identity for the brand assets, keeping the movement across the brand simple, confident and modern to reflect the clean style of the brand.

The visual language is based around the divisable nature of a pie-chart. The motion design reflects this, creating a flexible, modular system that moves as one while highlighting it’s constituent parts.